PHAEDEAUX, LLC (pronounced “FIDO”) is a full-service marketing company created to provide small and mid-sized businesses with high level strategic and tactical sales and marketing support to supplement the day-to-day focus of the business owner in the areas of: new business development, strategic planning, sales, and marketing. Through a collaborative partnership with the client, we develop uniquely customized turnkey sales and marketing programs that can be implemented by the client or by us meeting specific objectives, providing excellent value and a fair return on investment. Included in these services are: Business planning, Marketing planning, Marketing budget planning, Advertising, Branding management, Ad placement/campaigns, Direct response marketing, Business-to-business lead generation, Sales training/coaching, Sales materials, Account management and Customer retention strategies.

WHO WE ARE

• Experienced team with a proven track record of progressive career success in:
  • Product Management
  • Marketing
  • Creative and Technical Writing
  • Financial Services
  • Business-to-Business
  • Consumer
• Demonstrated success in strategic planning and execution of offline and online marketing approaches
• Bottom-line orientation with a track record of improving margin, revenue, and profitability in concert with strong and consistent brand building efforts
• Proven record of accomplishments of growing a business profitably increasing sales and revenue, generating capital funding, building brand awareness

OUR EXPERTISE

• Cross-channel marketing that maximize sales and revenues
• Press release distribution programs, article placements, and PR that increase web traffic and awareness
• Business plans and Private Placements that generate investment funding
• Customized newsletters that generate leads and strengthen customer relationships

WHAT WE DO

Our primary goal is to help you increase your profitability through key areas of marketing and sales. The first thing we do is to work with the business owner to determine where you are, where you would like to be, and then help you implement systems and strategies based on what we find that would be the most effective for your needs by assessing your business in five key areas:

Lead Generation x Conversion Rate= Number of Customers x Average Dollar per Sale x Average Number of Transactions = Revenues

We use the information we have gathered on the business to put together a detailed recommendation that will serve as a road map to achieving your goals and implementing the program.

WHAT WE BRING

• Cost-effective acquisition programs to attract the most profitable customers
• Account management and client retention strategies to maintain and grow existing customers through cross-selling
• Strategic partnerships to profitably differentiate and position your brand in a marketplace where competitors are making similar claims
• Customer Communication programs that develop loyalty, maximize revenue and lower churn in a highly price-competitive environment

Request a FREE Consultation Today!
Contact us today!
E-Mail: marketing@phaedeaux.com

ABOUT Kim T. Sanders, Managing Partner

After nearly 25 years of progressive career experience in product management, direct response marketing, vendor/partnership management, and new business development with major financial services and marketing organizations, Kim Sanders has taken her skills and expertise in strategic planning, business-to-business marketing, CRM, channel management, and much more on the road and established PHAEDEAUX, LLC (pronounced “FIDO” after her Siamese cat).

Originally a native of Philadelphia, Kim has lived near Milwaukee, Wisconsin for the past four years where she worked as Senior Managing Director of Product Management and Marketing of the insurance division of Bank One. As a member of the Executive Committee of the Insurance Group reporting to the CEO, Kim headed-up a staff of senior product segment managers, marketing managers, and licensed telesales agents responsible for the development, implementation, marketing, sales, and communications of insurance programs sold to 50 million customers across all Bank One lines of business including: Credit Card, Business Banking, Private Client Services, Retail Banking, Indirect Lending, and Employee Benefits.

“I’m a creative, strategic thinker who can successfully execute. I’m an enthusiastic and effective mentoring leader who not only empowers teams to set and exceed their personal goals and objectives for the organization, but can be hands-on to get in the trenches with them to get the job done. I have a bottom-line orientation and drive for results” says Sanders. During her five-year tenure, her business units generated over $450 million in net profit to the Bank One bottom line.

Prior to her move to Bank One, Kim held management positions at other high results companies such as: PNC Bank, Devon Direct Advertising, MBNA, Clement Communications, Beneficial Corporation, and Colonial Penn Group. The list of career highlights covered in her four-page resume qualified her for the 2004/2005 edition of Marquis Who’s Who of American Women. Kim holds a Ph. D. in Marketing and Business Administration, a Masters of Arts Degree in Administration, and a B.A. in English.

Kim has converged a team of marketing, sales, and business operations professionals with extensive backgrounds in financial services and retail to create customized strategies for businesses that need results-driven marketing solutions.

Request a FREE Consultation Today!
E-Mail: marketing@phaedeaux.com