ACCOMPLISHMENTS

 
Following are just a few examples of our track record of successful results produced by 
PHAEDEAUX, LLC :

·       Created the strategy and developed the processes for product development and direct response marketing programs that exceeded FY net revenue goals by 200%

·       Managed the development, scheduling, implementation, tracking and reporting of multi-million piece direct mail campaigns that increased response by 28% at a savings of $1.5MM

·       Achieved profitability and efficiency ratios by 33% – 50% through testing and consolidation of sales and marketing processes

·       Developed and executed a successful CRM database marketing segmentation strategy to cross-sell insurance and investment products to existing Bank One retail deposit, loan, and credit card banking customers via direct response, online, and point-of-sale

Developed quarterly client marketing and retention programs to reduce cancellation rates by 10% and generated $1MM in incremental revenue

Developed and launched travel rewards and loyalty programs that increased activation and usage from 35% to 65% across the portfolio

·       Managed product development, marketing, sales support, and operations of annuity products that generated over $3 billion in sales through retail banks

·       Built and expanded the business planning division of 504 Bank to secure over $100 million in investment funding in eight months generating a lead conversion rate of 35% and over $150,000 in incremental net fee-based revenue

·       Developed an interactive contact management strategy that increased B2B lead generation and sales closures for a CRM service provider

·       Developed and executed weekly press release and editorial article placement campaigns that: increased the client base for an international legal firm, generated increased book sales and interviews for a motivational speaker, was picked up by more than 144,000 journalists for a Physician’s tax accounting website

·       Developed and placed cost-effective print ads that exceeded lead generation goal by 20% for 401K rollover loan program at a 15% ROI